SIX SEVEN GENERATION®
Streetwear For The Next Generation.
Born Different. Stay Original.
Wear The Future.
67 IS MORE THAN JUST A NUMBER.
It's our signature.
SIX SEVEN GENERATION® was born from a simple idea: to create pieces that tell a story.
An identity.
A mindset.
A generation.
We create a streetwear universe designed for those who want to wear something different, express their personality, and stay true to themselves.
No need to follow the codes.
No need to look like others.
Born Different. Stay Original.
A FIRST PIECE. A FIRST IDENTITY.
DROP 001.
Our first collection begins with CAP 001.
A cap designed to be much more than a simple accessory.
Every detail has been conceived to create a true experience: the SIX SEVEN signature patch, the product's finish, its packaging, and its digital identity.
100 COPIES.
CAP 001 is launched as a limited edition of 100 copies.
Each piece has its own identification number and is intended to be registered as a unique item.
Because a SIX SEVEN piece is not just made to be worn.
It's made to be recognized.
INVISIBLE TECHNOLOGY.
Behind the SIX SEVEN patch lies technology.
Invisible.
Discreet.
Integrated into the product.
Today, this technology allows for product authentication.
Tomorrow, it could open the door to new experiences, new access, and a new way to bring each piece to life.
THE SIX SEVEN EXPERIENCE.
The experience begins even before wearing the cap.
Each CAP 001 comes in its SIX SEVEN GENERATION® packaging.
A box designed as a true part of the product.
With its signature:
Streetwear For The Next Generation.
Born Different. Stay Original.
Wear The Future.
And because an experience is lived in the details, even the unboxing has its own identity.
TAP HERE FOR ASMR.
MORE THAN A CAP.
AN IDENTITY.
SIX SEVEN GENERATION® imagines a future where a product can be worn, collected, authenticated, and tell its story.
A generation of physical pieces connected to a digital identity.
This is the beginning of SIX SEVEN.
And this is only the first DROP.
SIX SEVEN GENERATION®
Streetwear For The Next Generation.
Born Different. Stay Original.
Wear The Future.